Ivan Aseev

I'm Ivan, and for most of my career, I was living a lie.

On paper, everything looked great: 15+ years leading engineering teams at Fortune 500 companies like Samsung, Panasonic, Pampers, HiPP, and Huggies. Shipping products, hitting deadlines, climbing the ladder.

But behind the scenes I was a mess...

Already in my 20s, I was overweight, mentally foggy, and running on caffeine and willpower. I told myself the same thing you probably tell yourself: "I'll fix this after this project" or "once things calm down at work."

They never did.

I watched colleagues with less technical skill get promoted faster. I felt invisible in leadership meetings despite being the most qualified person in the room. I'd crush a production incident at 2 AM, then spend the next day in a brain fog I couldn't shake.

I was stuck in a brutal cycle: sacrificing my body for my career, only to watch my career suffer because of my deteriorating body.

Then at about age 30, I hit a breaking point.

I made a decision: no more excuses. I was going to solve this problem the same way I solve engineering problems—systematically, methodically, and permanently.

It took me 10 years of trial, error, and relentless iteration to crack the code. Along the way, I became a Certified International Personal Trainer & Nutrition Adviser—not to change careers, but to deeply understand what actually works under the pressure of a demanding tech leadership role.

Here's what I discovered:

Your body isn't separate from your career. It's the infrastructure your career runs on.

When I finally optimized my physical performance:

• My cognitive performance skyrocketed
• My executive presence transformed
• Promotions and opportunities came easier
• I showed up as the leader I actually was

Today, at 43, I'm in better shape than I was at 23. Sharper, stronger, more focused, more respected.

And I built Full Stack Fitness to help other tech leaders do the same—without wasting 10 years figuring it out.

Full Stack Fitness isn't a career coaching program. It's not a traditional fitness program either.

It's a performance engineering system designed specifically for tech leaders who understand that their body is the most critical piece of infrastructure they'll ever optimize.

Think of it this way:

You've spent years optimizing code, databases, and systems. You understand efficiency, compound effects, and systematic improvement.

Full Stack Fitness applies that same engineering mindset to your body—treating it as the foundation for everything else you want to achieve.

The result?

• Visible abs (yes, even at 40+)
• Sharper cognitive performance
• Stronger executive presence
• More energy for high-stakes work
• Career opportunities that come from showing up as the leader you are

This isn't about vanity. It's about alignment.

When your body matches your ambition, everything else gets easier.

Here's what I believe:

Peak performance isn't about genetics, luck, or unlimited time. It's about treating your body like the mission-critical system it is.

Most engineers optimize everything except themselves. They'll refactor legacy code for weeks but won't invest 15 minutes on their own physical infrastructure.

That's backwards.

Your career depends on:

• Cognitive clarity when making architectural decisions
• Energy to lead teams through high-pressure situations
• Presence that makes people trust your judgment
• Resilience to sustain performance over decades

All of that runs on your body.

When your physical infrastructure is failing, everything else suffers—no matter how smart you are or how hard you work.

My approach is simple:

• Efficient: 15 minutes, 3x per week (not 2-hour gym sessions)
• Evidence-based: Science and real-world testing, not bro-science
• Systematic: Reproducible processes, not motivation or willpower
• Results-driven: Visible outcomes in 6-12 months

I built this system while working full-time in demanding leadership roles. I know you don't have unlimited time or energy. That's exactly why this works.

Help ambitious tech leaders optimize their most critical infrastructure—their bodies—so they can show up as the leaders they already are.

Because your career deserves better than running on outdated firmware.

I work with Founders, CTOs, Engineering Managers, Tech Leaders and Senior Engineers who:

• Leading teams, shipping products, making critical technical decisions
• Are in their 30s, 40s, or 50s and refuse to believe their best years are behind them
• Want more than "get in shape"—they want cognitive optimization and executive presence
• Are skeptical of fitness BS and want evidence-based systems
• Don't have time for 2-hour gym sessions or complicated meal plans

If that's you, let's optimize your infrastructure.

YouTube: Full Stack Fitness (weekly workouts, myth-busting, live training)

LinkedIn: linkedin.com/in/ivanaseev

Email: Show Email

I spent 10 years figuring out how to optimize physical performance while leading demanding engineering teams.

You don't need 10 years. You need the system.

Let's upgrade your infrastructure.